Welcome

THe sales energizer academy

                       Your Ultimate Training Hub

                       With The “Deej” Dan Jourdan

the sales energizer academy

Your ultimate sales training hub

Welcome to the Sales Energizer Academy, the premier platform for sales training, consultancy, group coaching sessions, and mentoring. Led by an experienced sales coach Mr. Dan Jourdan, the Academy offers a comprehensive collection of training videos, courses, and modules designed to equip you with the skills and knowledge necessary for success in the sales profession.

Whether you’re an expert looking to refine your techniques or just starting your sales journey, our Academy provides essential resources to build a strong foundation. Our engaging and practical content will support your professional and personal growth, helping you achieve your sales goals and excel in your career.

courses directory

EVENT CORNER

All our upcoming events for the Executive Round Table

  • Company Entrepreneurship
  • Sales for the Non-Sales Professional

UPSKILL CENTRAL

Recommended courses, curated just for you!

  • Getting, Keeping, and Maintaining Customer Loyalty
  • Opportunity Knocks if You Do the Knocking
  • Secrets To Small Business Success
  • Podcast

LEARNING SESSIONS

All available Courses with examples and bonus role-plays.

  •  keynote speeches
  • training workshops 
  • entrepreneurial coaching

Fundamentals of Selling

Discovery Call Summary: Part 01

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In this Course, Dan Jourdan shares vital strategies for conducting a successful discovery call, an integral part of any sales process. The goal is to effectively understand a prospect’s needs and qualify them as potential clients.

  • What YOU will learn in this Course:
  • Key Points of the Discovery Call:
  • The discovery call aims to understand the prospect’s world and determine if they are worth investing their valuable time in.
  • The objective is not to coerce but to qualify the prospect. Through practical advice and real-world examples,
  • this video aims to equip salespeople with essential strategies to enhance their consultation and mentoring services. By following these steps, sales professionals can effectively navigate discovery calls, ensuring they spend their time with qualified prospects and increase their chances of closing deals.

INTRODUCTION: Selling to Strangers

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This course begins by acknowledging that relying solely on referrals has its limitations and emphasizes the importance of reaching out to strangers to expand your client base.

While a systematized referral program remains important, Dan Jourdan points out that the pool of strangers is much larger than that of potential referrals.

Dan outlines a typical business cycle where initial success is driven by friends and referrals. However, unexpected events can disrupt this flow, underscoring the need to develop a strategy for acquiring new customers. The core of this strategy involves mastering the introduction and agenda-setting at the beginning of the sales cycle and refining presentation and closing skills at the end.

  • What YOU will learn in this Course:
 
  • Expanding Beyond Referrals: Understand the limitations of relying solely on referrals and the importance of reaching out to strangers to grow your client base.
  • Intro and Agenda Setting: Learn how to make a strong first impression and set a clear, engaging agenda for sales meetings with strangers.
  • Presentation Skills: Gain insights into structuring and delivering a compelling sales presentation that addresses the prospect’s needs.
  • Closing Techniques: Discover effective closing strategies, including how to introduce pricing and handle objections smoothly.
  • Practice and Role-Playing: Recognize the value of continuous practice and role-playing to refine your sales techniques and make them second nature.
 

ROLE PLAY: Your Secret Weapon

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Dan Jourdan has a very good comparison of Actors and Sales person which is a good start to discuss this valuable topic about Sales Roleplaying which is a key moment for your improvement in sales. 

There’s no great salesperson, no great actor, in fact, the only difference between an actor and a salesperson is that an actor practices their lines. The only way you’re going to get really good is by role-playing. Here’s a special way to do it that works best for most people.

  • What YOU will learn in this CourseFind a partner to throw objections at yu and play along.
  • Handling Specific Objections: ex. “I want to think about it”: “It costs too much”: “Send me an email”: 
  • Practice Techniques: Role play in parts: vision questions, consequence questions, objections. Practice overcoming objections: “I want to think about it,” “It costs too much,” “Send me an email.”
  • Mindset and Preparation:-Role play enough to handle objections without stress.  and  -Hope for objections and be ready for difficult conversations
  • Practice Specific Scenarios:Prepare for common objections like “I want to think about it,” “It costs too much,” and “Send me an email.” 
  • PDF Resource
  • Importance of Role Playing: 
 

NAVIGATING BLUEPRINT:  Basic Business Structure To Ensure Success

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In this course, Dan Jourdan outlines essential strategies for structuring a small business to enhance its chances of success, particularly for those in coaching or consulting.

  • What YOU will learn in this CourseFi

 

  • Administration: Involves sending out invoices, collecting money, and keeping track of books and taxes.
  • Production: Execution of the business’s core activities and services.
  • Sales and Marketing: Crucially different areas that should not be conflated. Marketing involves creating interest, while sales involves converting that interest into transactions.
  • Solutions for Success: Outsource Where Possible: Adminstration, Prodcution and Sales and Marketing.
  • Focus on Strategy:  The owner should concentrate on strategic thinking, working on the business model, understanding customer needs, and ensuring top-notch service.
  • Financial Planning: Calculate upfront and ongoing costs for outsourcing various tasks. Save up and budget accordingly to cover these costs before fully diving into the business. 

Nurture Your List Program

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Nurturing your list is an essential practice for sustaining and growing your business over time. Drawing from personal experience and insights from successful individuals, the Sales Energizer himself, Dan Jourdan emphasizes the importance of maintaining and nurturing a list of contacts, customers, and connections.

  • What YOU will learn in this Course:
  • Personal Anecdote:
  • First Business: DJ’s Country Deli in Elmwood Park, New Jersey.
  • Customer Insight: A successful customer advised that the most important asset in ten years would be the list of contacts.

     The Value of   List:

  • Long-term Asset: A well-maintained list can drive business growth and success over time.
  • Ease of Modern Communication: With emails and social media, staying in touch is easier than ever.

   Building  Connections:

  •  Targeted Market: Focus on gaining followers and connections within your target market.
  • Providing Value: Continually provide value to your list, making it a significant business asset.
  • Career Implications: –Asset in Jobs: In any job, a strong list of industry contacts makes you valuable to potential employers.
  • Content Structure:Headline Capture attention and make readers want to continue.
  • Frequency and Value:  Regular Updates: Send out updates frequently, whether daily or weekly, as long as they provide value.
  • Avoid Annoyance:Providing consistent value keeps people from getting annoyed by frequent communications.

More Courses Available Specially For YOU!

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WHAT ARE OTHER SALESPEOPLE & MANAGERS SAYING?

FOR COACHES AND CONSULTANT

EASILY GET MEETINGS WITH YOUR TARGET PROSPECTS CONSISTENTLY WITHOUT REJECTION